Authority Business Blueprints: Week 10
Read this week's strategies to build and grow authority businesses from expired domains and under-valued websites. I uncover the stats, recommended easy wins, and more!
Welcome to Week 10! Today’s Authority Business Blueprints will feature hand-picked domains from Niche Website Builders, ODYS, SEO Domain Names, and an under-monetized site from Flippa.
Let’s get into it!
If you like these blueprints, make sure to subscribe so you get access to the blueprints weekly in your inbox.
BATTLE-TESTED STRATEGIES
🔥 EasyWins.io (Last day for 20% OFF)
If you are looking to 10X traffic, earnings, and valuations, take a look at my battle-tested database of 100+ strategies. I use these exact strategies on all of my websites daily. Today is the last day to grab the 20% off deal!
Check out these recent testimonials:
“There’s some REAL GEMS in here. Worth the price and then some. Well done. Always the highest standard of material.” - Mo Mullah (expert website flipper, check out his interview)
“It’s been helpful to have a clear shortlist that I don’t have to dig through a bunch of articles or videos to find. It’s basically SEO training wheels.” - Ben H.
Blueprint #1: WeSupportOrganic.com
Type: Expired domain
Niche: Health, Gardening
Source: SeoDN.com
Age: 7 years
AHREFS:
Backlinks: Backlinks from OneGreenPlanet, The Mind Unleashed, and 217 other referring domains.
Site History:
This was a blog focused on organic food, natural health, cancer prevention, off-grid living, DIY, and more.
Here is a snapshot of the past site:
Listed Price: $599
Growth Blueprint
This site can be turned into an authority business covering all topics of organic foods, healthy eating, and more.
This is what I would do:
Write informative articles on these topics
Review individual products
Write buying guides
Write an e-book in this niche as a tripwire opt-in for an email list. The email list can funnel traffic back to the site but also promote various products on Clickbank, and other platforms
Grow traffic via Pinterest. This is a Pinterest friendly niche.
Monetization can happen with digital products, Clickbank products related to organic health, Amazon, and display ads. There are many avenues to earn revenue with this one.
Blueprint #2: JerrysSportsCenter.com
Type: Expired domain
Niche: Sports
Source: Niche Website Builders
Age: 22 years
AHREFS:
Backlinks: Notable backlinks from GunnersDen, AmmoLand, Dun & Bradstreet, and 179 other referring domains.
Site History:
Since 1998, this was a website for a wholesale sporting goods store and also an e-commerce store where people could buy goods online.
Here is a snapshot of the past site:
Listed Price: This is a package deal for the domain, site build, and content:
Domain: $2,000
Site Build + 100K content: $6,495
Total: $8,495
Growth Blueprint
This would make for an excellent authority content site focused on the firearms, hunting, and shooting niche. This is what I would do:
Write individual product reviews in the niche (e.g., scopes, sights, hunting equipment)
Write buying guides
Create the site with proper categories so expanding into shoulder niches is easy
This niche can be monetized effectively via AvantLink’s network of outdoor brands including Brownell’s, OpticsPlanet, and more. Secondary would be Amazon.
Blueprint #3: ThermometersHQ.com
Type: Existing content site
Niche: Household
Source: Flippa (see listing)
Revenue: $60/month over last 12-months via Amazon and Google Adsense
AHREFS:
Growth Blueprint
Side note: This is a site that I would normally not review due to it being so niched down. However, this one has unique opportunities to drastically increase income.
Pros:
Top pages do not have Amazon links or are not tagging the Amazon links
Opportunity to promote CPA-based offers (see below)
Site structure and page layout can be improved
Cons:
Focused domain on thermometers only
Low authority with no quality backlinks
Non-expert written content
Here are my recommend easy wins with this site:
No affiliate links or call-to-action buttons to affiliate offers within the content (e.g., no tags on this one, no links on this one)
Change over to Ezoic from Google Adsense
Google EAT is weak on the site. Create a better about page and include more authoritative info in the site footer.
Remove social media links/icons. These are distractions.
No related posts at end of articles
Remove footer links to other sites
These are the type of easy wins I cover in my battle-tested database over at EasyWins.io (currently 20% off).
Check out 100+ more strategies
.
Growth Opportunity
There is a high commission thermometer product that you can promote. The product price is $39 and you get 10% of the sale commission on the product plus all upsells. This can be negotiated. The brand is also willing to pay for a guest post guide (i.e., Best Infrared Thermometer) of up to $300. You can then add affiliate links to products in that guide as well.
The real benefit is adding a table and popup on all pages of the site with their product instead of funneling users to Amazon.
With the current traffic and the implementation of the new product plus optimizing for the easy wins, the income should go up to $200/mo on average.
If you decide to buy this website, let me know. I will connect you with the thermometer brand affiliate manager.
Blueprint #4: EfficientProducts.com
Type: Expired domain
Niche: Environment
Source: ODYS.global
Age: 2003 (17 years old)
AHREFS:
Backlinks: Notable backlinks from Gigaom, GreenAmerica, Slate, and 69 other referring domains.
Site History:
EfficientProducts was an organization that researched and reported on the energy efficiency of consumer products. This included chargers, computers, monitors, TVs, and more.
Here is a snapshot of the past site:
Listed Price: $1,040
Growth Blueprint:
The new owner should continue from the original purpose of the site: providing facts and figures of energy efficiency of consumer goods.
Here is exactly what I would do:
Do roundup reviews of “Best Energy Efficient X products” Share statistics, references, and your thoughts
Create a searchable table where people can search for specific products and find the relevant energy efficiency stats
On the side, write individual product reviews of consumer electronics but always share the efficiency stats
On the side, write buying guides for consumer goods (e.g., Best Monitor Under $200)
This is a site that can be monetized primarily by Amazon and display ads.
Today is the last day to avail the 50% cashback offer for ODYS.
Wrap Up
That’s a wrap. How did you the provided blueprints?
These blueprints lay-out the high-level strategies to accelerate your ROI after the acquisition. Of course, the real effort is putting all of this into practice. Let me know if any questions!
If you like these blueprints, make sure to subscribe so you get access to the blueprints weekly.