12 Comments
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Lojze's avatar

I really like your report.

You are so creative when choosing the way to grow your site ...

Looking forward to more articles.

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Mushfiq's avatar

Appreciate it. Thanks!

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Gautam's avatar

Great update like your other ones! Partnership idea about e-book is great. Similar to promoting or being an affiliate of a local Mom & Pom store. Like a local honey grower. if that product fits in your food blog for an example! I agree on the subdirectory approach of the site structure for the store. You posted 30 articles for a cost of $1600? What was the total word count for 30 articles?

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Mushfiq's avatar

Word count will be around 50K-60K. My main writer is $35 per article regardless of length. My other write is $30 regardless of length. I use an agency at 2 cents/word

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Samuel's avatar

Great update Mushiq! I enjoy these detailed deep dives. I have a few questions.

1. Is your Outdoor site seasonal to where the social traffic helps stabilize the incoming traffic when the organic traffic starts to taper off due to seasonality?

2. With the acquisition of FB groups. Do you join as a member of the group. Then approach the owner to take over as administrator to avoid raising eye brows?

3. Lastly have you considered running native ads on your side like Taboola, Outbrain, etc? Are the CPMs better for traditional display ads you think? Was wondering since I see many niches use native ads on the footer of their posts.

Thanks!

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Mushfiq's avatar

Great to alway hear from you!

1) The site is not seasonal. The social traffic just adds on top of organic.

2) I eventually join for due dilligence. I first contact the Admins. Haven't had any issues (yet).

3) The current experiment I am doing can be seen as Native ads. I am pretty confident this new network pays more because they are niche relevant. Traditional display ad CPMs will always be greater than Native ads.

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Samuel's avatar

Awesome! Thanks!

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Anish's avatar

kmavle kashe re

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Ryan's avatar

"One of my other writes is an expert in the topic so he will get assigned a bunch of these" Where do you find these writers that are experts?

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Mushfiq's avatar

First, have to fix the misspelling in my article. That's embarrassing!

I use Upwork to find experts. It has worked very well for me but it takes a ton of effort. Once you find them keep them very happy.

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Shantanu Varun's avatar

Which dispawhat is the name of display ad network? And Thank You for your posts

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Mushfiq's avatar

I cannot reveal that as they are not a public betwork yet. Hopefully I can reveal soon

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